Marketing Manager

About The Company

Aramark is a global leader in providing food, facilities, and uniform services to a diverse range of clients across multiple industries. With operations in 15 countries, Aramark is committed to delivering exceptional service experiences that enhance the well-being of communities, support sustainable practices, and foster innovation. Our mission is rooted in service excellence, aiming to create positive impacts for our employees, partners, and the environment. We believe in cultivating a work environment that promotes growth, inclusivity, and professional development, ensuring that every team member can reach their full potential.

About The Role

The Marketing Manager at Aramark will play a vital role in supporting our client, the University of Hartford - Hospitality Services, by spearheading product innovation, merchandising, and promotional activities. This position acts as a bridge between Aramark’s marketing team and the university’s various locations, ensuring that client expectations and consumer needs are met effectively while maintaining adherence to Aramark’s high standards. The role requires a strategic thinker with a creative mindset, capable of developing and executing marketing initiatives that drive sales, enhance customer satisfaction, and foster strong relationships within the campus community. The Marketing Manager will be responsible for conducting market research, planning innovative campaigns, supporting sales efforts, and managing public relations and digital marketing efforts.

Qualifications

Minimum of 3 years of experience in product marketing, merchandising, or related fields.Proven leadership skills with at least 2-3 years of managing direct reports.Bachelor’s degree in Business, Marketing, or a related discipline; equivalent professional experience is also acceptable.Demonstrated success in increasing sales and measuring return on investment for marketing initiatives.Proactive and strategic thinker with the ability to identify growth opportunities creatively and assertively.Excellent interpersonal skills, including presentation, public speaking, and client engagement abilities.Proficiency in social media platforms and MS Office suite for effective communication and project management.Valid driver’s license and access to a personal vehicle for travel as required.

Responsibilities

Conduct comprehensive marketing research, including focus groups, surveys, trend analysis, campus mapping, and competitive pricing evaluations to inform strategic decisions.Develop and implement innovative marketing plans and strategies aimed at promoting existing locations and launching new initiatives to increase sales and improve customer satisfaction.Support sales efforts by creating and executing annual marketing campaigns, preparing engaging presentations for various target groups, and assisting with Request for Proposal (RFP) responses, sales presentations, and Client Business Reviews (CBRs).Coordinate and execute special events, promotional activities, and marketing collateral to enhance brand visibility and engagement.Manage media interactions, public relations, website updates, and social media marketing to maintain a strong online presence and foster positive community relations.Build and nurture relationships with clients, university department heads, community groups, and internal teams to ensure alignment and collaborative success.

At Aramark, we believe in continuous learning and development. Job duties may evolve, and new responsibilities may be assigned to adapt to changing business needs. Our commitment is to support our employees’ growth and success in their roles.

Benefits

Competitive salary and performance-based incentives.Comprehensive health, dental, and vision insurance plans.Retirement savings options, including 401(k) plans.Paid time off and holiday leave to support work-life balance.Opportunities for professional growth and development through training programs and career advancement pathways.A collaborative and inclusive work environment that values diversity and innovation.

Equal Opportunity

At Aramark, we are committed to creating a diverse and inclusive workplace where all employees are valued and respected. We provide equal employment opportunities regardless of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status, or any other characteristic protected by law. We believe that diversity drives innovation and success, and we strive to foster an environment where everyone can thrive and contribute to our shared goals.