Chief Brand Specialist

Role: Fractional Chief Brand Specialist

At Humiint, we believe that a brand is far more than just a logo; it's a living, breathing entity that forges deep emotional connections, inspires action, and drives sustainable growth. Whether a business is launching a new product, expanding into new markets, or redefining its core positioning, compelling and consistent brand leadership is absolutely essential for success. We are actively seeking Fractional Chief Brand Officers and Brand Specialists to join our network. In this role, you’ll partner with visionary companies to define powerful narratives, develop comprehensive full-funnel brand strategies, and seamlessly align creative execution with critical business objectives. This is an exceptional opportunity to apply your senior-level expertise across diverse sectors, delivering significant impact on a flexible, high-leverage basis. This role is perfectly suited for accomplished brand leaders who excel at the intersection of strategic foresight and creative innovation. If you have a proven track record of building bold, cohesive brands and are eager to leverage your extensive experience across multiple purpose-driven businesses—without the constraints of a traditional full-time commitment—this is your ideal platform. Your Impact & Responsibilities may include:Lead the development of brand marketing strategies that are meticulously aligned with overall positioning, deep audience insights, and ambitious growth targets.Oversee integrated brand campaigns spanning digital, content, email, social, and paid media channels.Collaborate intensely with creative teams and agencies to ensure brand stories are brought to life authentically and consistently across all touchpoints.Establish and maintain robust brand guidelines, including messaging frameworks, visual identity systems, and distinct tone-of-voice documentation.Partner cross-functionally with product, content, and performance teams to ensure brand consistency throughout the entire customer journey.Provide strategic brand-first thinking for critical initiatives such as rebrands, new category positioning, and major market launches.Define, measure, and optimize key brand health, awareness, and engagement metrics over time, providing data-driven insights.Serve as a primary brand ambassador and trusted advisor to both internal teams and external partners, championing the brand vision. We're looking for seasoned professionals who are able to:Extensive experience in brand marketing, creative strategy, or executive-level brand leadership roles.A demonstrated history of crafting and successfully executing integrated brand campaigns that deliver measurable results.A profound understanding of compelling storytelling, nuanced audience segmentation, and effective brand positioning.Exceptional collaboration and communication skills, capable of influencing across creative, marketing, and leadership teams.Experience working in B2B or B2C environments, particularly within SaaS, consumer goods, healthcare, or mission-driven organizations.Comfort and proficiency in managing agencies, internal teams, or hybrid models.Prior consulting, fractional, or freelance experience is a significant advantage.

Additional information

The ability to set your own competitive pricing.The flexibility of remote work.A flexible schedule that accommodates your lifestyle.The unique opportunity to work across diverse industries and business models.

At Humiint, we partner with top-tier brand leaders who possess the expertise to build identities that truly resonate and drive impact. If you're a Brand Marketing Lead ready to bring your unique voice, strategic vision, and deep insight to high-growth companies through impactful fractional engagements, we encourage you to connect with us. Learn more at www.humiint.com.