Associate – B2B Marketing & Partnerships - REMOTE

This role is 100% remote and requires overlap with US daytime hours.

About Pulse LabsPulse Labs is a leading UX research firm backed by industry leaders such as Google and Amazon. We partner with some of the world’s most innovative companies to provide fast, reliable, and actionable feedback throughout the product lifecycle - from early concept testing to post-launch optimization.As we expand our B2B research and data programs, we are building structured, scalable ways to engage businesses - ranging from startups to large enterprises - to participate in research initiatives, advisory programs, and longitudinal studies. This role plays a critical part in making that happen.

Role Overview

We are seeking a strategic, execution-oriented B2B marketing professional who sits at the intersection of marketing, partnerships, and sales enablement. This role is responsible for identifying, engaging, interviewing, and onboarding businesses into Pulse Labs’ B2B research and data programs.You will work closely with internal stakeholders to understand program goals, define target business profiles, and design outreach strategies that resonate with CXOs, founders, and senior decision-makers across industries and geographies. This role requires both high-level strategic thinking and hands-on operational excellence.

Key Responsibilities

B2B Acquisition & PartnershipsDesign and execute B2B marketing and outreach strategies to recruit companies into Pulse Labs’ research and study programs.Identify and engage CXOs, founders, senior leaders, and decision-makers across small, mid-sized, and large enterprises.Conduct discovery conversations or interviews with businesses to assess fit and align expectations before onboarding them into programs.Build and maintain strong, long-term relationships with participating businesses through thoughtful communication and white-glove engagement.Sales-Adjacent Marketing & OutreachOwn end-to-end outreach workflows including email campaigns, direct outreach, follow-ups, and nurture sequences.Partner closely with internal teams to align messaging, positioning, and value propositions for different business audiences.Ideate and test different channels and venues for reaching decision-makers (e.g., LinkedIn, founder communities, professional networks, partnerships, events, referrals).

Program Onboarding & OperationsManage the onboarding process for businesses, ensuring clarity on participation requirements, timelines, and expectations.Oversee communications and coordination across multiple concurrent B2B programs.Maintain detailed tracking across extensive spreadsheets, CRMs, and internal systems to manage outreach status, onboarding progress, and participation metrics.Automation, Systems & ScaleRecommend and implement marketing and communication automations to scale B2B outreach and follow-ups efficiently.Work within marketing automation platforms (e.g., HubSpot) to manage pipelines, workflows, and reporting.Ensure consistency and quality across communications while managing volume at scale.Global & Cross-Functional ManagementManage multi-country, multi-language B2B projects simultaneously.Coordinate with and manage team members or contractors across regions who support outreach, operations, and communications in different languages.Act as a bridge between marketing, research operations, and leadership to ensure alignment on goals and execution.Measurement & OptimizationTrack performance metrics related to outreach, conversion, onboarding, and program participation.Use insights and data to continuously refine strategies, messaging, and targeting.Embrace a test-and-learn mindset to improve outcomes across programs.

Basic Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field.4 - 7 years of experience in B2B marketing, partnerships, growth, or sales-adjacent roles.Demonstrated experience engaging and communicating with businesses and senior stakeholders.Strong written and verbal communication skills, with the ability to tailor messaging for executive audiences.Experience working with marketing automation platforms (e.g., HubSpot or similar).High comfort managing complex workflows, detailed spreadsheets, and multiple moving parts simultaneously.Ability to operate independently in a fast-paced, ambiguous environment.

Preferred Qualifications

Experience working in research, SaaS, professional services, or B2B marketplaces.Prior experience recruiting businesses for studies, advisory boards, pilots, or beta programs.Experience managing or mentoring team members across regions or languages.Strong strategic thinking skills combined with a willingness to execute hands-on.Familiarity with global projects spanning multiple countries and cultures.

What Success Looks Like in This RoleA strong, scalable pipeline of engaged businesses participating in Pulse Labs’ B2B programs.Clear, professional, and effective communication with CXOs and decision-makers.Well-structured outreach and onboarding processes that can scale globally.Improved efficiency through automation and operational rigor.Strong, consistent collaboration across marketing, research, and leadership teams, with globally distributed team members aligned, supported, and operating effectively across time zones and cultures.

Benefits

Health insurance, vision, dental401kUnlimited PTO