User Acquisition Manager - Search (freelance) 

⌘Role Overview

The User Acquisition Manager (Search) is responsible for driving scalable growth through Google Ads, Apple Search Ads (ASA), and YouTube Ads.You’ll own the full strategy — from keyword planning to funnel optimization — to ensure Timeleft acquires high-intent users efficiently.

This is a highly analytical and execution-focused role. You’ll work closely with the Paid Media Lead, the Creative Studio, and the Data Analyst to continuously refine targeting, bidding, and creative performance based on real-time insights. Your mission: turn search intent into sustainable, cost-efficient growth for Timeleft across 50+ markets ⌘Key Responsibilities

Search Campaign ManagementPlan, execute, and scale campaigns on Google Ads (Search, UAC, YouTube) and Apple Search Ads.Build high-intent keyword strategies to maximize conversion rates and ROI.Structure and optimize campaigns for scalability and efficiency across multiple geographies.

Performance OptimizationAnalyze search term reports, Quality Scores, and conversion funnels daily.Adjust bids, budgets, and ad copy to reach performance targets (ROAS, CPA, CVR).Implement advanced automation and rules to ensure optimal campaign pacing.Creative & Funnel CollaborationPartner with the Creative Studio to align ad copy, landing pages, and visual assets.Collaborate with the Growth Manager to A/B test landing pages and optimize post-click conversion.Share insights on keyword trends and creative messaging to inform broader marketing strategy.Data & Tracking OwnershipSet up and validate all tracking events via Google Tag Manager, GA4, and Appsflyer.Monitor attribution accuracy and ensure spend is tracked consistently across platforms.Build automated dashboards to monitor performance KPIs and share insights with leadership.

⌘Skills & Competencies

Hard skills

Google Ads / ASA masteryConversion tracking & tagging setupKeyword research & intent analysisFunnel analysis & CROBudget optimization & scaling frameworks

Soft skillsAnalytical and detail-oriented mindsetStrong ownership and accountabilityCollaborative approach with creative and data teamsCuriosity for experimentation and iterationTime management and prioritization in a high-velocity environment ⌘Required experienceMust have:3+ years managing Google Ads / Apple Search Ads in performance-driven environments.Proven success optimizing for ROAS, CPA, and LTV in web or mobile acquisition.Strong analytical skills with Google Ads Editor, Google Sheets / Excel, and BI tools (Looker Studio, Tableau).Hands-on experience with GA4, GTM, and conversion tracking.Deep understanding of keyword intent, match types, and bidding strategies.Experience designing and running A/B tests for ad copy and landing pages.Upper-intermediate to fluent English, with clear communication skills.

Nice to have

Experience managing YouTube Ads and display remarketing campaigns.Familiarity with server-side tracking, enhanced conversions, or Consent Mode.Knowledge of App marketing and UAC optimization.Experience using AI or automation tools for ad ideation and optimization (ChatGPT, Bard, or scripts).Understanding of multi-touch attribution models and cross-channel interaction.

⌘ What’s in it for you?A front-row seat in an exciting, fast-growing start-up.Be part of the Marketing team and report direct to the Paid Media Lead.The opportunity to develop your position and responsibilities as Timeleft grows.Take part in Timeleft dinners and see for yourself the impact we have on people's lives.Help fight the loneliness epidemic in big cities. ⌘ Recruitment ProcessResume Screening: We review your application to ensure your skills and experience align with our requirements.

Preliminary Questionnaire: Selected candidates receive targeted questions to help us understand your profile, technical background and motivation.

Initial Discussion (30 min): A conversation with our Paid Media Lead to discuss your experience, career goals, and how they align with our mission at Timeleft.

Business CaseGlobal Head of Marketing Interview (30 min): Discussion about your experience, technical skills and how you'd fit with the team.