Digital Marketing Manager

About The Company

In the cloud, every second counts. On the leading edge of security, Sysdig stops attacks in real-time by instantly detecting changes in cloud security risk with runtime insights and open source Falco. Trusted by a large enterprise customer base, we are a well-funded startup, passionate open source enthusiasts at heart, and problem-solvers who are building and delivering powerful solutions to secure cloud-native applications.

We have an organizational focus on delivering value to customers. We appreciate diverse opinions and open dialogue to spur ideas and we believe in working together to achieve our goals. We're an international company that understands how to cultivate an inclusive environment across all teams.

And we're a great place to work too - we've been named a "Best Places to Work" by Inc, the San Francisco Business Times, and Built In, with recognitions ranging from "Best Benefits" to a "Best Company for Happiness".

We are committed to fostering a dynamic, innovative, and inclusive workplace where talented professionals can thrive. Our mission is to lead cloud security globally, ensuring our clients' cloud-native environments are protected against evolving threats with cutting-edge technology and expert support.

About The Role

We are seeking a highly motivated Digital Marketing Specialist to oversee the execution of our digital marketing campaigns. In this role, you will be responsible for managing paid search, paid social, and programmatic advertising efforts, ensuring campaigns are accurately set up, delivered, and optimized for maximum impact. You will work closely with sales, operations, and external partners to develop strategies that generate demand and grow our pipeline. Your analytical skills will be vital in monitoring campaign performance, providing insights, and implementing improvements based on data-driven results.

This position offers an exciting opportunity to influence our marketing initiatives in a fast-paced environment, leveraging your expertise to enhance campaign effectiveness, streamline processes, and contribute to the company's overall growth. You will also lead the creative and operational aspects of ad production, ensuring seamless collaboration with agencies and vendors. If you thrive in a metrics-driven environment and have a passion for digital marketing innovation, this role is a perfect fit.

Qualifications

4+ years of experience in B2B SaaS marketing with a focus on digital campaigns, demand generation, and pipeline growthProficiency with marketing and analytics tools such as Marketo, Salesforce, PowerBI, Demandbase, LinkedIn Ads, and SEM platformsStrong ability to analyze data and translate insights into actionable strategiesExcellent project management, communication, and copywriting skillsExperience with A/B testing, multivariate testing, and performance optimizationBachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent work experienceCollaborative mindset with the ability to work cross-functionally with sales, content, and external partnersComfortable operating in a metrics-driven environment with a test-and-learn approach

Responsibilities

Oversee day-to-day execution of digital marketing campaigns across paid search, paid social, and programmatic platformsEnsure accurate campaign setup, delivery, and reporting, providing regular updates on performance and key trendsCollaborate with sales teams to gather feedback on lead quality and share insights for campaign improvementsPartner with operations to develop dashboards and reporting frameworks for performance trackingCoordinate with external agencies and third-party publishers on campaign planning, creative development, and optimizationConduct A/B and multivariate testing on ad creatives, landing pages, emails, and calls-to-action to increase conversionsLead end-to-end ad production processes, including briefing, asset creation, launch, and performance analysisManage the handoff process with agencies and vendors to ensure seamless executionSupport process improvements to enhance campaign efficiency, collaboration, and reporting consistency

Benefits

Extra days off to prioritize well-being401(k) Retirement Savings Plan with a 3% company matchMaternity and Parental LeaveMental health support through the Modern Health app for you and your familyComprehensive health benefits package for you and your familyCompetitive annual compensation range between $128,900 and $161,100 USD, based on experience and location

Equal Opportunity

Sysdig values a diverse workplace and encourages applications from women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans. We are an equal-opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, or any other legally protected status. We believe that diverse perspectives foster innovation and are committed to creating an inclusive environment for all employees.