Data Analyst (Marketing)

About The Company

SmartFinancial is a dynamic and innovative technology company dedicated to transforming the insurance industry. Recognized as one of the Best Places to Work for four consecutive years, we have established ourselves as a leading insurance marketplace that connects millions of shoppers to a vast network of insurance partners. Our mission is to empower insurance agencies by providing industry-leading technology solutions that drive growth, efficiency, and success. As one of the fastest-growing tech companies in the sector, we pride ourselves on fostering a collaborative and inclusive work environment where employees are encouraged to innovate and excel.

About The Role

We are seeking a highly analytical and results-driven Marketing Campaign Manager to join our team. In this role, you will be responsible for developing, managing, analyzing, and optimizing marketing campaigns aimed at generating high-quality leads and achieving cost-per-acquisition (CPA) goals. You will structure and analyze data to uncover key insights into campaign performance, identify profit drivers, and make strategic recommendations for continuous improvement. The ideal candidate will have extensive experience in managing large-scale financial services lead generation campaigns across multiple marketing channels. This position offers an exciting opportunity to contribute to the growth of our platform while working in a fast-paced, innovative environment.

Qualifications

Bachelor’s degree in Marketing, Business, Data Analytics, or a related fieldProven experience in managing at-scale lead generation campaigns, particularly within the financial services or insurance sectorsDeep understanding of various marketing channels including digital, social media, and paid advertisingStrong analytical skills with the ability to structure and interpret complex data setsDemonstrated success in launching, analyzing, and optimizing profitable campaignsExcellent communication and organizational skillsProficiency with analytics tools and platforms such as Google Analytics, Tableau, or similarAbility to work independently and collaboratively in a team environment

Responsibilities

Develop, execute, and optimize marketing campaigns to meet CPA and lead quality objectivesAnalyze campaign data to identify trends, insights, and areas for improvementStructure data for reporting and decision-making purposesMonitor campaign performance metrics and adjust strategies accordinglyCollaborate with cross-functional teams to align marketing initiatives with company goalsUncover key drivers of campaign profitability and scale initiatives effectivelyProvide strategic recommendations based on data analysis and partner insightsManage budgets and ensure campaigns are delivered within allocated resourcesStay updated with industry trends and emerging marketing technologies

Benefits

Comprehensive health coverage including health, dental, and vision insurance for employees and dependentsRetirement plans with 401(k) options and company matching contributionsGenerous paid time off, holidays, and extensive paid training programsOpportunities for professional development and career advancementFlexible work arrangements, including hybrid work options combining in-office and remote workParticipation in engaging company events and team-building activities

Equal Opportunity

SmartFinancial is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe in fostering a workplace where everyone can thrive and contribute to our collective success.