Content Marketing Specialist (Digital)

About The Company

Recognized by Gartner in their Modern 4PL Market Guide, Redwood Logistics is a leading innovator in the logistics and supply chain industry. Our company combines advanced supply chain technology with the expertise of a talented team to deliver comprehensive logistics solutions across North America and Mexico. We leverage a data-centric network platform and a broad suite of services to provide seamless, efficient, and scalable supply chain management for our clients. Redwood Logistics has established itself as a key player within the mid-market segment of the freight tech industry, continually pushing the boundaries of industry standards. Our commitment to innovation, customer-centric approach, and cutting-edge technology make us a trusted partner in supply chain solutions. Whether you are an emerging professional or an experienced expert, Redwood fosters a culture of innovation and collaboration to drive transformative results for our customers.

About The Role

The Digital Content Marketing Specialist at Redwood Logistics plays a vital role within the Digital Strategy team. This position is responsible for developing, optimizing, and managing high-quality content that enhances Redwood's visibility, engagement, and sales growth. The specialist will craft compelling stories, strategic messaging, and targeted content to support various digital marketing campaigns, brand awareness initiatives, and sales enablement efforts across multiple channels. The role involves translating complex logistics and technology concepts into clear, engaging content tailored for diverse audiences. The specialist will analyze SEO and AEO insights to identify trending topics and content opportunities, ensuring all content is discoverable and relevant. Additionally, they will create and maintain sales enablement materials such as pitch decks, case studies, and solution overviews to assist sales teams in engaging prospects effectively. This role requires a strategic thinker with strong writing skills, a good understanding of digital marketing metrics, and the ability to collaborate across teams to meet organizational goals.

Qualifications

23+ years of experience in digital content marketing, copywriting, or B2B marketing, preferably within logistics, SaaS, or technology sectorsProven ability to create, optimize, and manage content across web, campaign, and sales channelsStrong understanding of SEO and AEO best practices, buyer journeys, and digital engagement metricsExperience using analytics and SEO platforms such as SEMrush, Ahrefs, SearchAtlas, or AirOpsExceptional writing, editing, and storytelling skills, with the ability to simplify complex concepts for diverse audiencesHighly organized, detail-oriented, and capable of collaborating effectively with cross-functional teamsAbility to meet deadlines and deliver measurable results in a fast-paced environmentExperience in developing sales enablement materials like pitch decks, case studies, and solution overviews

Responsibilities

Develop and execute Redwood's content marketing strategy to support brand awareness, lead generation, and sales enablement objectivesAnalyze SEO and AEO insights to identify trending topics, audience questions, and content opportunitiesWrite, edit, and optimize content for websites, landing pages, blogs, case studies, emails, and digital advertisementsCreate and maintain sales enablement materials such as one-pagers, pitch decks, and solution overviews to assist sales teams in engaging prospectsTranslate complex logistics and technology topics into engaging, audience-friendly messaging that differentiates Redwood in the marketRegularly refresh and optimize existing content to improve visibility, engagement, and conversion rates using SEO and AEO best practicesImplement keyword research, metadata optimization, and search intent insights to enhance content discoverability and relevanceCollaborate with marketing, sales, and product teams to align content strategies with organizational goalsMonitor and analyze content performance metrics to continuously improve content effectiveness

Benefits

Access to industry experts and resources for continuous learning and professional developmentOpportunities for internal mobility and career growth within the organizationEmployee referral bonus programParticipation in Employee Resource Groups (ERGs)Annual fundraising and community volunteer eventsPaid time off, floating holidays, and rollover policyPaid parental leaveComprehensive medical, dental, and vision insurance plans401(k) retirement plan with company matchingFlexible spending accounts, mass transit, and dependent care plansHealth savings account with annual company contributionShort-term and long-term disability insurance, life insurance policies subsidized by the companyAdditional benefits including pet insurance, accident care, legal advice access, and more

Equal Opportunity

Redwood Logistics is an equal opportunity employer. Employment decisions are made based on individual merit, qualifications, and organizational needs. We do not discriminate against any individual on the basis of race, color, creed, religion, sex (including pregnancy and related medical conditions), sexual orientation, gender identity, national origin, ancestry, citizenship status, age, disability, marital status, military service or status, genetic information, arrest and conviction record, credit history, or any other protected characteristic under applicable law. We are committed to fostering an inclusive and diverse workplace where everyone can thrive.